Author: Site Editor Publish Time: 09-13-2024 Origin: Amazon
As the country with the largest gardening market, the US has a deep-rooted gardening culture.
-The US gardening market is huge, and the US market is the largest in the home gardening market, reaching 20.3%.
-55% of American households have gardens.
-33% of American households said that spending on lawn and gardening activities will increase.
-The proportion of households participating in lawn and gardening activities is 80%.
-The average annual expenditure on lawn and gardening activities per household is $616.
Americans actively pay attention to and participate in gardening activities. American families generally have their own gardens and grow a variety of plants and vegetables. This gardening craze has also driven related markets and industries to continue to adapt and innovate to meet the needs of gardening enthusiasts.
As people's interest in gardening continues to grow, gardening activities are expected to continue to maintain a strong momentum in the next few years.
Americans pay attention to and participate in gardening activities. Every year, Monrovia conducts a survey on the gardening interests and plant purchasing habits of homeowners across the United States. The latest survey data in 2024 found that many American consumers believe that gardening is a positive activity.
As of April 2024, in the past three months, the most popular search for the topic #home garden in the world was in the United States, followed by the United Kingdom and Canada. Among the discussions on related topics, the discussion on gardening product brands, plant soils, etc. continued to grow.
50% of homeowners believe that gardening is beneficial to their mental health and well-being, and 39% of homeowners strongly agree that planting and working outdoors makes people feel energetic and rejuvenated.
#Bosch Home& Garden +1750%
#Perennial Plants +1100%
#Miracle-Gro (American Gardening Brand) Price +950%
#Topsoil +500%
Among gardening enthusiasts, the proportion of young people is rapidly climbing to an unprecedented height, especially millennials (18 to 34 years old), who account for 29% of American gardening enthusiasts, showing their active participation and consumption power in the field of gardening. More importantly, they are also more willing to spend on gardening, and 71% of the respondents said they will increase their spending on gardening in the next six months.
29% of millennial American gardening enthusiasts account for 29% of the total, and young families, especially those aged 18-34 and 35-44, spend more than older families.
This not only reflects the changes in consumer preferences, but also indicates the huge potential of the gardening industry in the future. As the millennial generation becomes more and more interested in gardening activities, the demand for gardening-related products and services is also growing, injecting new vitality and opportunities into the market.
The social and communication attributes of social media software have attracted many content creators in the field of gardening. They have gained a certain amount of views and fans by sharing planting techniques, garden life, novel products, etc., and have mastered popular trends through social media.
The main sources of gardening-related information are as follows:
Gardening books, gardening exhibitions, and exchange activities (31%);
Consult gardening experts and enthusiasts (35%);
Gardening information-related websites (53%);
Family and friends (57%);
Social media (INS, TikTok, YouTube) (64%).
As people's interest in gardening increases, this trend is reflected in many aspects. In terms of containers, potted plants and multi-functional container tools, gardening styles also pursue beauty and personalization, and with the increase in demand, there is also a greater pursuit of diverse and adaptable tree species. I hope to create a retro, natural, and comfortable home environment. In terms of gardening equipment, intelligent and electric tools are also becoming more and more popular.
Ipsos consumer survey data in 2024 pointed out:
Higher requirements for containers: mobility, temporary, flexibility (hanging/flat), diversity, disease resistance (avoiding the risk of external soil-transmitted diseases), ornamental, etc.
-Indoor potted plants/plants: 64%
-Multi-functional containers: 32%
Such as choosing cold-resistant/drought-resistant plants and gravel vegetation and equipment of different colors according to temperature conditions.
46% of diverse plant varieties, organic varieties, tree species that can adapt to climate change, etc.
The public is not only satisfied with planting activities, but also hopes that the environment is beautiful and personalized, and is committed to creating a gardening style that is both homely and full of natural retro atmosphere. Costa Farms promotes the HGreenteriors series of plants, using biophilic design principles to enhance home interior decoration.
- Gardening home products: 37%
- Gardening decorations: 35%
- Various gardening products in natural retro style: 31%
Some consumers are shifting their interest from traditional gardening tools to more modern and efficient technologies. Smart equipment and electric tools are efficient, technological and innovative
Electric equipment: 28%
Smart gardening equipment: 17%
