Author: Site Editor Publish Time: 09-03-2024 Origin: Jinhan Fair
Winter holidays are an important tradition for many European and American families, and consumers are choosing holiday items for the people who matter most to them. To this end, retailers have been preparing for months in advance to ensure that their inventory can meet demand, while promoting promotions to maximize the amount of shopping during the holiday shopping season.
- Places where consumers plan to shop for the holidays (top 10)
To help companies better understand the consumption situation of the target market and find corresponding hot-selling products, this article will analyze the European and American home furnishing consumer markets to provide buyers with more design trend concepts that align with the local consumer market. Enjoy it!
Despite the strong performance of the US job market, the excess savings accumulated during the epidemic are decreasing, and consumption is showing a clear polarization trend. Rich consumers continue to maintain a high level of consumption, while low-income groups face tremendous pressure from rising prices of food, gasoline, and other necessities.
To attract consumers, supermarket chains have taken price cuts. Target announced price cuts for 5,000 items; Walmart said it had adjusted the prices of about 7,000 products. Kroger supermarkets also said employees' goal is to restore unit sales growth, and suppliers have provided more funds for in-store promotions and discounts. However, the problem of weak sales growth has not been fundamentally alleviated.
Throughout Europe, the home furnishings consumer markets in Italy, Spain, and Romania performed outstandingly, with more than 50% of home furnishings consumers choosing to shop online. Among them, the sales of home furnishings in online markets such as the UK and France were particularly impressive. However, consumers in the Nordic market do not seem to be keen on online shopping, and online sales of home furnishings categories performed mediocrely, which may be due to the relatively high prices of goods in these markets, coupled with the fact that the countries attract fewer online consumers overall.
Consumers in the U.S. and European markets choose different places to shop, especially during the holiday season. The growth of online sales in some markets shows that product procurement needs to take into account online consumption trends, including optimizing the user experience of websites and mobile applications and adapting to the shopping habits and preferences of consumers in different markets.
The above data initially reveals the shopping behavior of consumers during the winter holidays and the dynamics of the retail market, which is an important reference point for product search and holiday decoration purchases. By understanding consumer needs and market trends, we can more accurately meet consumer expectations when searching and purchasing products, and improve the competitiveness and market share of the purchased products.
The 2025-2026 Fall/Winter holiday home color trends are powerful, blending natural warmth and vintage charm, showing a trend toward a deeper connection with nature. This season's color palette features deep mid-tones, natural bases, deep dark tones, and natural and simple neutrals, expressing the pursuit of simple living and creative expression. These colors are not only practical and visually appealing but also infuse home spaces with an atmosphere of elegance and comfort, which blends perfectly with the trendy style.
This color trend not only reflects the redefinition of timeless classics and seasonal styles, but also reflects the trend of thinking more deeply about the functionality of color, creating a strong foundation for home space, adding more creativity and dramatic expression through cheerful accent tones, and enhancing the quality and fun of daily life. This colorful color palette will bring new vitality and fashion to the home space, create a warm and comfortable atmosphere, and lead the future trend of home color.
This blend of natural and mysterious elements can be well applied to the design of holiday decorations. For example, the combination of plant patterns and metallic colors can be incorporated into the design of candlesticks, hanging ornaments, and decorations, thus creating a slightly luxurious holiday atmosphere.
This style of holiday decorations may be more attractive to middle and high-end consumer groups who pursue individuality and artistic sense. They are more willing to pay a reasonable price for unique and culturally rich holiday decorations.
The "Fantasy Gothic" design style, which combines gentle and cold elements, can help designers create a more layered holiday atmosphere. For example, applying such elements to Halloween and Christmas decorations can create a more magical holiday experience.
This decorative theme that combines gloomy and mysterious elements can arouse the interest of young consumers and meet their needs for a personalized and unique visual experience. At the same time, consumers who like Gothic and dark styles will be interested in this design that incorporates them into holiday decorations and can resonate with them.
The theme of "cosmic matter" indicates the application of future technology in holiday decorations, such as holographic projection, AR augmented reality, and other technologies. Designers can try to integrate these cutting-edge technology elements into holiday decorations to create an immersive interactive experience, allowing consumers to feel the charm of future home life. For example, making holiday ornaments combined with projection, or designing ornaments that can change shapes at will, to enhance consumers' sense of freshness and desire for exploration.
The theme of "Happy Harvest" emphasizes the integration of handmade and natural elements, reflecting a simple and warm decorative style. Designers can try to use the presentation method of displaying natural materials and handmade crafts, such as hanging felt and weaving, to make the decorations more humanistic. This decorative method also helps to convey the family warmth and reunion atmosphere during the festival.
Consumers who are interested in traditional, rustic and cozy home decor styles will love the "Happy Harvest" theme. The warm autumn tones, natural textures and handmade crafts create a warm and friendly atmosphere that meets their aesthetic preferences. It also fits the values of middle-aged and elderly consumers who value family, home and the harvest season.
The "Dreamlike Dunes" festival theme focuses on creating a desert landscape aesthetic, texture, and color palette to add a special atmosphere to the festival. The theme includes desert-style beige, ochre, and ochre tones, as well as the blues and greens of the desert sky. These colors will bring a warm, comfortable feeling while reminding people of the natural beauty of the desert landscape.
The tranquil, elegant, and relaxing atmosphere created by this theme can bring spiritual pleasure and comfort to consumers. This type of consumer attaches great importance to the quality of life and prefers decorations that can bring psychological comfort. At the same time, organic shapes and handmade craftsmanship can be used to highlight uniqueness and humanistic values to meet the needs of consumers who pursue high-quality life.
The theme of "Leaves Fallen and Roots Grow" echoes the contemporary consumer's demand for environmental protection and sustainability. Designers can choose environmentally friendly and harmless materials, such as recycled wood, natural dyes, and biodegradable packaging, to make holiday decorations to meet the value orientation of consumers. At the same time, they can explore the innovative reuse of natural waste or recycled materials to enhance the uniqueness and environmental attributes of the decorations.
The "Leaves Falling and Roots" themed holiday decorations are most suitable for mid- to high-end and middle-class consumer groups. These consumers have strong spending power and aesthetic requirements and are more inclined to choose products with good textures and rich cultural connotations. They also pay attention to modern life concepts such as environmental protection. Designers can target this group and provide high-quality holiday decorations that meet their needs.
